I was so annoyed last night watching Smallville. They totally sold out on product placement! During one scene, Lois Lane was trying to distract a security guard and so she started flirting with him--he came over and started drooling over her car, to which she had him get in the driver's seat and explain all the great features of the car. I was thinking, "What kind of car is that? It doesn't look THAT special!" Well, at the next commercial break, there was an ad for the new Ford Fusion, which they pointed out "as seen on Smallville." Ugg, THAT explained it. I swear, it's one thing to have basic product placement like when people are obviously using an Apple computer, but when the product ad is part of the plotline, that's gone a little too far. I remember in Smallville season two, there was a football game segment where, in the lockerroom, when Clark Kent opened his locker, you could prominently see his "Old Spice: Code Red" deodorant. Then, when they were coming onto the field, instead of a "Go Smallville Crows!" banner the team rips through, it was a huge Old Spice: Code Red banner! Geesh! (Curiously, on the DVD of that episode, both of those clips were removed--evidently Old Spice didn't pay them enough for THAT!)

It make me wonder how much I would be willing to sell out for--what am I saying—I PAY to sell out. I wear any number of brand names on my clothes every day. Ugg, such a sucker.